Social Media Strategy

Without a plan on social media, you're planning to fail.

Our Social Media Strategy service allows businesses and organizations of any size to reach their social media goals by implementing an expert strategy on their own, with custom guidance from the Hello Social Co. team. It's perfect for small businesses, organizations, and large companies with marketing teams.


Here’s how it works: 

Source: Hootsuite

Initial Strategy Session

Upon the start of our time together, join Hello Social Co. for an initial Strategy Session, where we’ll:

  • Audit existing social media channels
  • Explore opportunities for use of other channels
  • Set goals for the organization’s use of social media


Strategy Development & Delivery

Next, Hello Social Co. delves deep into the information acquired during the Initial Strategy Session to create a document that will:

  • Outline best practices for posting on each social media network
  • Showcase effective cases of market research of similar businesses and organizations on social media
  • Develop a model content calendar that can be replicated
  • Create a content template for posting on each social network, including a complimentary week of content examples that you can use
  • Explain community management best practices
  • Define success metrics and how to use them


Strategy Training & Implementation

Finally, your team joins Hello Social Co. to go over the implementation of your new Strategy. During this meeting, we ensure that your team knows how to:

  • Use your brand's new strategy on social media
  • Effectively post and engage on each social media network

You'll receive a recorded training video for future use with your team. A follow-up audit is performed after two weeks, when the Hello Social Co. team checks on the status of implementation and content alignment.

Ready to get started?

Schedule a Consultation

Tackling multiple social media platforms at once for a brand is hard work. What goes where, and how should you best utilize each? It's so overwhelming, but Ellen and the Hello Social Co team dispelled the overwhelm by presenting an easy-to-follow and concise plan that focused on each individual platform *and* presented it as an entire brand strategy - no easy feat! Now my team and I can move forward with clear direction.

Emily Thompson
Owner, Almanac Supply Co.

Ellen came to our office and met with my staff and me. It was very useful and Ellen really knows her stuff. We have since implemented her strategy and get more out of our social media.

Judy Loy
President, Owner and Investment Advisor — Nestlerode & Loy

Additional Training

Hello Social Co. is able to offer a variety of trainings that help not only your organization, but businesses and organizations within your region as well. The following workshops are geared towards Main Street Organizations, Chambers of Commerce and Tourism Bureaus:

  • Social Media Basics for Businesses and Organizations
  • Setting and Reaching Your Social Media Goals
  • Hands-On: Facebook and Instagram Advertising

These workshops are offered at a special rate through your business or organization.